This is the second part of the article series that addresses our society’s misconception of aging. (Click here for Part 1)
The 3 Areas to Mine for New Business Opportunities
Entrepreneurs and small businesses need to view the aging population as a dynamic market for goods and services, and as a talent pool. Older adults are a force behind economic and social innovation. They should not be seen as a high cost factor and financial burden to our society. They have earned their right to be treated with dignity and respect.
The new aging tunes in to improving well-being instead of decline and treating ailments.
Health market – businesses can focus on products and services that enhance the prevention of disease and well-being. Design products to encourage older consumers to feel empowered and to become an active partner in their health care. READ MORE