Senior Care professionals know that feeling lonely gravely affects an adult’s health and welfare. The U.S. Census data in 2010 showed that 28% of people aged 65 and older lived alone. Another study by AARP reported that baby boomers have fewer children or none at all when compared to other generations. READ MORE
November is lung cancer awareness month. According to the American Cancer Society, lung cancer is the second most common cancer in both men and women, accounting for about 13% of all new cancers. The ACS is projecting approximately 221,200 new cases of lung cancer diagnosed for 2015 in the U.S. with an estimated 158,040 deaths (approximately 27% of all cancer deaths). READ MORE
Ever notice how people avoid the discussions about financial concerns and healthcare? The themes are regular events, like giving birth, going to college, and getting married. However, finances, aging, and needing care get shoved to the back burner.READ MORE
This is the second part of the article series that addresses our society’s misconception of aging. (Click here for Part 1)
Entrepreneurs and small businesses need to view the aging population as a dynamic market for goods and services, and as a talent pool. Older adults are a force behind economic and social innovation. They should not be seen as a high cost factor and financial burden to our society. They have earned their right to be treated with dignity and respect.
The new aging tunes in to improving well-being instead of decline and treating ailments.
Health market – businesses can focus on products and services that enhance the prevention of disease and well-being. Design products to encourage older consumers to feel empowered and to become an active partner in their health care. READ MORE
This article is a two part series addressing the American society’s misconception of aging.
“The U.S. must change the conversation about what it means to get older because the ingrained negativity no longer applies.” Jo Ann C. Jenkins, CEO, AARP
The article by AARP’s CEO, “It’s Not Your Father’s Old Age,” is featured on The Milken Institute’s collection of “The Power of Ideas.” Milken sponsors a global event that’s celebrated every year. The Institute turns real-world initiatives that address some of the society’s greatest challenges: widening access to capital, creating jobs and improving health.READ MORE